From BMI’s Behind the Song This series offers advice, insight and knowledge of challenges and successes from top songwriters and producers. These creators discuss how they see themselves as a songwriter and/or producer; their distinct approaches to songwriting and producing; and advice on getting into the music industry.
In the episode: Rodney Jerkins. A wildly successful producer/songwriter/musician, Rodney Jerkins is admired both for his star-making vision and impressive career longevity. Jerkins’ discography is a who’s who of musical royalty: Mary J. Blige, Beyoncé, Madonna, Brandy, Jennifer Lopez, Michael Jackson, Whitney Houston, Britney Spears, Cher, Janet Jackson, Gwen Stefani, Jamie Foxx, Black Eyed Peas and countless others. His production contributions have garnered over 160 million in record sales worldwide.