The number of paying Spotify subscribers has grown to 10 million globally, driven by mobile usage — noting a major landmark number for the music industry as it looks to monthly streaming services as the future of the business. Yet it is the rate of growth in the music business’ No. 1 market in the […]
The most recent edition of The New Yorker magazine contains an article about neuroscientists who study the way the brain retrieves memories. What they’ve found out is probably the most important breakthrough of all time in the field of success training. How the Brain Remembers Most people think about human memory as a videotape or […]
You’ve slaved over your latest content project and you’re sure it’ll be a hit. It’s graphically interesting, packed with useful information and highly relevant to your audience. It’s time to sit back and watch it go CRAZY on social media. And if you believe that, I have some snow to sell you. Content generally doesn’t […]
The essence of mixing is the balance between instruments or mix elements. No matter how good you are at other aspects of the mixing process, if you don’t get the balance right, you don’t have a mix. Here are some questions to ask yourself as well as 6 exercises taken from my Audio Mixing Bootcamp […]
This third installment is aimed at musicians who have a basic understanding of SEO, access to their hosting and content management system (e.g. WordPress, Drupal), and don’t mind getting their hands dirty with a little bit of code. If you’re new to this series on search engine optimization (SEO), you may want to check out […]
ome of the best content to be found about startups is locked in books. An entrepreneur asked me yesterday for a 140 character recommendation of one book for founders. Reducing my list to just one and condensing an argument for why founders ought to read it in just 117 characters was just too great a […]
Many first-time music producers are unaware that there’s many more responsibilities required to complete a project that go beyond the music. One of those responsibilities is often booking studio time, but there’s usually a bit more to it than that. Here’s an excerpt from my Music Producer’s Handbook that describes the 5 types of studio […]
When digital recording first came on the scene, many engineers had a difficult time making the switch from analog because the philosophy on how to record the cleanest sound had changed. The meters were different, for one thing, so setting the correct recording level was sometimes a question. Later when digital recording became more sophisticated […]
