Blog – 2 Column
The 3 C’s Of Effective Artist Branding
What does branding have to do with you as a music artist? In a word: everything. Your brand extends far beyond the logos on your website or merchandise items. Branding is about awareness, both of yourself and the public’s mental positioning of you. Being aware of what you are subtly and unconsciously conveying to the […]
The State of Music Subscription, December, 2012
(1) Sirius XM Radio. Third Quarter 2012 Financial Disclosures. (2) Spotify. Announcements Issued Dec., 2012. (3) Deezer. Various announcements, public disclosures, latest Dec., 2012. (4) Rhapsody. Latest disclosures date back to November of 2011 following the acqusition of Napster, not yet updated by the company. (5) Pandora. Based on recent quarter (ending 10/31/2012) reported subscription revenue of $13.747 million (against straightlined, $36/yr. fees) (6) Muve Music. Latest subscription […]
Frank Ocean Tops Entertainment Weekly’s Best Albums of 2012
Frank Ocean is popping up on almost every critics’ best-of-the-year list. And now he can add another accolade to his résumé. The “Thinkin Bout You” singer tops Entertainment Weekly‘s list of best albums of 2012 with his Grammy-nominated debut channel ORANGE, while Miguel and Kendrick Lamar also make the top 10. As far as the best singles of the year, […]