WHY DOES APPLE NEED BEATS? IT’S ALL ABOUT THE MUSIC
MUSIC IS CENTRAL TO THE COMPANY’S BRAND IDENTITY, BUT ITUNES HAS GOTTEN STALE. HOW BEATS COULD BRING COOL BACK TO CUPERTINO As the child of an elementary school teacher, I was able to borrow a Macintosh desktop computer from the library every summer. But even at the age of nine, I was keenly aware that […]