Blog – 3 Column
The 3 C’s Of Effective Artist Branding
What does branding have to do with you as a music artist? In a word: everything. Your brand extends far beyond the logos on your website or merchandise items. Branding is about awareness, both of yourself and the public’s mental positioning of you. Being aware of what you are subtly and unconsciously conveying to the […]
The State of Music Subscription, December, 2012
(1) Sirius XM Radio. Third Quarter 2012 Financial Disclosures. (2) Spotify. Announcements Issued Dec., 2012. (3) Deezer. Various announcements, public disclosures, latest Dec., 2012. (4) Rhapsody. Latest disclosures date back to November of 2011 following the acqusition of Napster, not yet updated by the company. (5) Pandora. Based on recent quarter (ending 10/31/2012) reported subscription revenue of $13.747 million (against straightlined, $36/yr. fees) (6) Muve Music. Latest subscription […]