Three weeks after rumors broke of Apple’s purchase of Beats Electronics, the company has confirmed that it is buying the headphone and streaming music service for $3 billion, $200 million less than the originally reported amount. Jimmy Iovine and Dr. Dre, the company’s co-founders, will join Apple in unspecified roles as part of the deal. […]
On Wednesday Spotify revealed it now has ten million paying subscribers and 40 million active users. CEO and founder Daniel Ek spoke to Billboard about what the numbers say about where the industry and his own business is right now. Billboard: What do these growth numbers say about the current state of the industry? Daniel […]
The number of paying Spotify subscribers has grown to 10 million globally, driven by mobile usage — noting a major landmark number for the music industry as it looks to monthly streaming services as the future of the business. Yet it is the rate of growth in the music business’ No. 1 market in the […]
The most recent edition of The New Yorker magazine contains an article about neuroscientists who study the way the brain retrieves memories. What they’ve found out is probably the most important breakthrough of all time in the field of success training. How the Brain Remembers Most people think about human memory as a videotape or […]
You’ve slaved over your latest content project and you’re sure it’ll be a hit. It’s graphically interesting, packed with useful information and highly relevant to your audience. It’s time to sit back and watch it go CRAZY on social media. And if you believe that, I have some snow to sell you. Content generally doesn’t […]
The essence of mixing is the balance between instruments or mix elements. No matter how good you are at other aspects of the mixing process, if you don’t get the balance right, you don’t have a mix. Here are some questions to ask yourself as well as 6 exercises taken from my Audio Mixing Bootcamp […]
