The industry’s addiction with likes, friends, and followers is reaching junkie status. So maybe this is a step towards recovery. Or, at least a little more balance: according to a new finding from NPD Group, social media’s role in music discovery is actually minor compared to other formats. In fact, far stodgier platforms like AM/FM […]
After our recent post about getting music placed in video games, we had a bunch of requests to find out also about the same process for advertising. We spoke with James Alvich from MAS (Music and Strategy) who provides a full range of solutions for brands and advertising agencies including original composition, music supervision, licensing, talent procurement, and sponsorship […]
There’s plenty of advice out there for booking a tour. In fact, I’ve written on it a few times (including this step-by-step guide). People generally talk about the same kind of stuff: how to approach a venue, where to book, promoting, etc. However, I want to cover some of the territory that people don’t talk […]
