Making A Living Is The New Success
Full article below courtesy of [Music Think Tank] For more and more musicians, the idea of stardom seems to be further and further away. While some still see stars in their eyes, a great number have come to the realization that the goal is now a lot different, since just making a living in […]
5 Non-traditional Ways to Promote Your Music
Artists tend to be creative people. We write music, create dazzling visions of art, and express sentiments in the most unique ways. However, when it comes to promoting our art, something else happens. For one reason or the other, most artists fail to express any creativity in their business endeavors. Here are five easy […]
Report: Facebook Plays a Relatively Minor Role In Music Discovery
The industry’s addiction with likes, friends, and followers is reaching junkie status. So maybe this is a step towards recovery. Or, at least a little more balance: according to a new finding from NPD Group, social media’s role in music discovery is actually minor compared to other formats. In fact, far stodgier platforms like AM/FM […]
Q&A: Getting Music Placed in Advertising
After our recent post about getting music placed in video games, we had a bunch of requests to find out also about the same process for advertising. We spoke with James Alvich from MAS (Music and Strategy) who provides a full range of solutions for brands and advertising agencies including original composition, music supervision, licensing, talent procurement, and sponsorship […]