Are we just doing it wrong? The downer argument is that price-points are careening towards zero, scarcity has evaporated, and monetization is a lost cause.  But what about all the vast number of passives? The group that isn’t engaged, isn’t paying, or just hasn’t been approached the right way?   Here’s the take from ‘Tommy Boy’ Silverman, […]

With a decade-spanning production resume that includes work for the likes of Jay-Z, Jay Electronica and Eminem, it is safe to say that Just Blaze knows a thing or two about the current state of the music industry. In addition, the New Jersey native is actively involved with the Grammy Career Day, an initiative that […]

It’s a basic economic principle: as price increases, demand decreases. But that’s the beginner’s guide, and it doesn’t take psychological components into account.  Because sometimes, when you raise the price – or simply attach a price tag at all – demand actually increases.  And so does the perception of quality. The music industry isn’t the […]

A while ago, I wrote this article about How to Get Better Results From Your Sonicbids Submissions. Since then, there have been a few changes to the site (both for promoters as well as performers). All of the advice from the first article still applies so if you haven’t read it, take a look at it […]

In this clip from www.artistshousemusic.org – Syd Butler, founder of French Kiss Records, introduces himself and his label, and discusses various aspects of being an independent label owner in today’s music industry. He shares his thoughts on how Austin’s SXSW festival has evolved and what it’s useful for today, the challenges of financing a small […]

The following ranking comes from music software (DAW) specialist Digital Music Doctor.  Throughout the year, the company has been scanning roughly one-hundred search terms related to 15 music software packages.  And this is what they interpolated on broader demand. This isn’t based on actual sales data, though search traffic arguably offers a rough approximation of demand. […]

Plan some milestones starting from two months before the release date to at least one month after the album comes out. Here is how this could look: Two Months Before Release – Release a single, a great way to get the fans excited and also to get some current press quotes to include when contacting press […]

A big component when promoting a new album is the press campaign, working with either a PR company to handle your press outreach or going the DIY route. I talk to many independent artists who don’t see the point in a press campaign for their new release, usually because either an artist they know, or […]