Indie Labels Are Now Heavily Dependent on Major Label Distribution
You don’t need a fancy report to tell you this. Just look at what’s happened to the so-called ‘indie digital distribution’ space for ample evidence of major label domination. The Orchard now features a massive ownership share by Sony Music, INgrooves Fontana is substantially owned by Universal Music Group, and once-indies like IODA and Iris Distribution have been swallowed […]
The Indie Artist Launch Plan
Indie Artist/Band Career Got your atte ntion? Good. Now obviously there is no ONE path to launching a career as a musical artist, whether you are going the Indie Route or aim to get picked up by a Major Label… But I fear that the overwhelming DIY concepts saturating the already overloaded artist/musician is causing […]
8 Simple Steps to Formatting a Proper Press Release
Here in the Cyber PR® offices, we quite frequently have musicians about to release albums this fall for press release writing services. We no longer write press releases for bands, but wanted to at least give you the basis for how to do so properly, should you still feel the need to release one yourself: […]
Rich Band, Poor Band – Why You Should “Invest” in Pull Marketing
There is a very famous (and powerful) book called “Rich Dad, Poor Dad”, by Robert Kiyosaki. In the book, Kiyosaki explains that “poor parents” will recommend buying your home and “investing” $2,000 a month in your equity, instead of throwing it away on rent. “Rich parents”, on the other hand, would encourage you to find […]
Then vs. Now: The Path to Success for Artists
By George Howard & Jeff Price (follow George on Twitter) (Intro by George Howard) We hear a lot about how it was “better back in the day.” Gauzy nostalgia aside, I assume the “day” being referred to is some analog world (or, at least pre-file sharing world) where people purchased physical goods, and artists—ostensibly, at […]
Why Apple is the Top Smartphone Maker
Nielson is out with some new statistics on the iPhone, pointing out that — as of March 2012 — about 1 in 3 smartphone owners globally are using iPhones. Earlier this year, Nielsen reported that smartphones account for half of all new mobile phone purchases in the U.S. Nielson also said that Apple is also a top destination on the […]
Lady Gaga’s Social Media Strategist on How She Helped Build an Empire
Lady Gaga might have been “Born This Way,” but the success of her megahit album of the same name didn’t happen by chance. Instead it followed a comprehensive social media campaign led by strategist Jaunique Sealey. Sealey, whose company specializes in social media marketing and branding, audience development and digital media distribution, was charged with […]
7 Mobile Apps Musicians Need NOW!
Greetings! Marissa from Team Cyber PR® here, and I have a question: Do you consider yourself mobile-savvy? I’m not just talking about texting (although that’s important!). I’m talking about using your smartphone to tap into and enhance your online presence while being up-to-date on all of the cool apps to make your life a little […]
Facebook Launches App Center for Android, iPhone
The Facebook app on your Android device, iPhone or iPad is about to get a lot more interesting. Facebook has announced it is in the process of launching an App Center in the Android and Apple Stores Thursday night. It’s rolling out on three platforms: Android, iOS and Facebook.com (on the mobile web) itself. […]